real thing!" "Just do it!" "Cross the border!"
These are examples of common slogans
that we encounter in our everyday lives in all of the advertising that
we see. These catch phrases are designed to make consumers buy the
products being promoted. Still,
aside from all of the flashy commercials and catchy jingles, one of the
most useful selling point that manufacturers try to use is the
taste-test result, or the preference report. "In a national taste-test, Pepsi was declared the
favorite soft drink." This could be true of Coke, it just depends on
which company conducted the taste-test.
Or perhaps you have heard "9 out of 10 doctors prefer Robitussin for
cough relief". This is an example of what people prefer for what it
does, feels like, or looks like. For example, automobiles, athletic
footwear, electronics, and pretty much anything sold through mass media
has been put into preference tests. In
this lesson you will explore setting up a taste-test, check to see if
there is a "true" winner, and learn how to defend that winner to
someone on the street.
● 1st Day--Cola
Wars and We have a
● 2nd and 3rd
Days--The Difference Statistic and Modeling
● 4th Day--Discuss
results, Review process and Write a report